EDU MANAGE

STRATEGI PEMASARAN DIGITAL TERINTEGRASI PADA LEMBAGA PENDIDIKAN ISLAM BERBASIS HUMAS DAN ETIKA ISLAM

2026-06-30T08:00:12+00:00

ABSTRAK

Transformasi digital menuntut lembaga pendidikan Islam mengembangkan manajemen hubungan masyarakat dan strategi pemasaran yang adaptif, terintegrasi, serta berlandaskan nilai-nilai Islam. Penelitian ini bertujuan menganalisis transformasi manajemen humas dan strategi pemasaran digital dalam meningkatkan citra serta daya saing madrasah. Penelitian menggunakan pendekatan kualitatif dengan metode studi kepustakaan melalui analisis isi dan analisis tematik terhadap berbagai literatur relevan. Hasil kajian menunjukkan bahwa integrasi bauran pemasaran 7P berbasis digital, penguatan humas digital, penerapan inbound marketing, pemanfaatan Sistem Informasi Manajemen PPDB, serta penerapan etika pemasaran Islam berbasis nilai shiddiq, amanah, tabligh, dan fathanah mampu meningkatkan reputasi, kepercayaan publik, dan efektivitas promosi madrasah. Keberhasilan implementasi strategi tersebut memerlukan kepemimpinan visioner, penguatan kompetensi sumber daya manusia, serta pengelolaan komunikasi digital yang profesional dan berkelanjutan.

INTEGRASI TURATS DALAM REKONSTRUKSI PEDAGOGI DAN MANAJEMEN PENDIDIKAN ISLAM

2026-06-30T07:21:32+00:00

ABSTRAK

Sistem pendidikan Islam kontemporer menghadapi tantangan besar berupa dikotomi antara ilmu agama (usul al-din) dan ilmu umum (sains/teknologi), serta dominasi teori manajemen Barat yang sering kali mengabaikan dimensi spiritualitas. Artikel ini bertujuan untuk merekonstruksi sistem pendidikan Islam melalui integrasi khazanah klasik Imam Al-Ghazali dan Ibnu Khaldun dengan teori kontemporer pedagogi kritis Paulo Freire, konstruktivisme sosial, dan konsep manajemen modern (POAC). Melalui metode studi kepustakaan (library research) dengan analisis konten kritis-interpretatif, penelitian ini merumuskan model integrasi transformatif. Hasil kajian menunjukkan bahwa: (1) Epistemologi spiritual Al-Ghazali melengkapi pedagogi kritis melalui internalisasi dimensi transendental dalam pembelajaran; (2) Teori pembelajaran al-malakah dan al-tadrij dari Ibnu Khaldun sejalan dengan prinsip konstruktivisme yang menekankan keaktifan siswa (al-fahmu) daripada sekadar hafalan (al-wa'yu); dan (3) Rekonstruksi kurikulum Pendidikan Agama Islam (PAI) berbasis dialog dan refleksi (tafakkur) mampu mengubah paradigma transmisi pengetahuan menjadi aksi sosial yang emansipatif. Artikel ini memberikan kontribusi teoritis bagi pengembangan kurikulum dan manajemen berbasis karakter di lembaga pendidikan Islam modern seperti pesantren dan madrasah.

MANAJEMEN PENDIDIKAN UNTUK MENINGKATKAN MUTU PENDIDIKAN ANAK PADA GURU SANGGAR BIMBINGAN GOMBAK UTARA, MALAYSIA

2026-06-04T22:18:32+00:00

This study aims to improve the quality of children’s education through the implementation of educational management among teachers at the Gombak Utara Learning Center (SB) in Malaysia, which faces limitations in terms of facilities and teaching staff. The method used is a qualitative descriptive approach in the form of Community Service (PKM) activities with a participatory approach through several stages, namely initial observation, planning, implementation (counseling, interactive discussions, and mentoring), and evaluation. Data collection techniques were conducted through observation, interviews, and documentation, while the analysis compared conditions before and after the activity. The research results indicate an increase in teachers’ competencies, enhanced creativity in the use of simple teaching methods and media, as well as increased teacher motivation and student engagement. Furthermore, the implementation of educational management functions—such as planning, organizing, executing, and supervising—can proceed more effectively even under constrained conditions. In conclusion, the application of educational management through PKM activities is effective in improving the quality of children’s education in non-formal educational institutions such as Sanggar Bimbingan, despite existing limitations.

MENGUATKAN IDENTITAS DAN AKSES BELAJAR MELALUI PENDAMPINGAN LITERASI MULTILINGUAL BAGI ANAK-ANAK PEKERJA MIGRAN INDONESIA DI SANGGAR BIMBINGAN GOMBAK UTARA MALAYSIA

2026-06-05T06:27:24+00:00

The migration of
Indonesian workers to Malaysia has a significant impact on the education
of migrant workers’ children, particularly in terms of access to learning, language barriers,
and the strengthening of cultural identity. This study aims to analyze the role
of multilingual literacy support in strengthening identity and
improving access to learning for the children of Indonesian migrant workers at Sanggar
Bimbingan Gombak Utara, Malaysia. The study employs a qualitative approach
with a case study design, utilizing interviews, observations, and documentation
involving students, community teachers, parents, and volunteers. Data were analyzed
thematically with triangulation of sources and techniques to ensure validity.
The results indicate that the implementation of translanguaging helps children understand the material,
reduces language barriers, and boosts their confidence in using
Indonesian, Malay, and English. The support also encourages parental involvement
and fosters an inclusive learning environment. These findings confirm
that multilingual literacy functions as both a pedagogical strategy and
a socio-cultural tool in bridging identity needs and access
to education in a sustainable manner, while providing practical implications for
the development of adaptive and inclusive community education.

SOSIALISASI STOP BULLYING PESERTA DIDIK DI SANGGAR BIMBINGAN KAMUS GOMBAK UTARA, MALAYSIA

2026-06-04T22:14:45+00:00

ABSTRAK

Bullying merupakan perilaku negatif yang sering terjadi dilingkungan pendidikan dasar dan dapat berdampak pada perkembangan psikologis, sosial, serta hasil belajar peserta didik. Perundungan yang berlangsung berulang dapat menurunkan rasa percaya diri, menimbulkan ketakutan, dan menghambat pembentukan karakter anak. Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan kegiatan Sosialisasi Stop Bullying di Sanggar Bimbingan (SB) Kamus Gombak Utara, Malaysia, serta mengetahui pemahaman peserta didik setelah mengikuti kegiatan tersebut. Kegiatan dilaksanakan pada 06 Februari 2026 dengan melibatkan 32 peserta didik. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik observasi langsung, pemutaran video edukasi, diskusi, dan simulasi role play. Hasil penelitian menunjukkan peserta didik antusias mengikuti kegiatan dan mengalami peningkatan pemahaman tentang bullying, jenis, dampak, serta cara mencegahnya. Kegiatan ini juga menumbuhkan empati, kepedulian sosial, dan keberanian peserta didik untuk melaporkan tindakan bullying kepada guru. Program ini efektif dalam membangun budaya anti-bullying serta menciptakan lingkungan belajar yang aman dan harmonis.

ABSTRACT

Bullying is a negative behavior that frequently occurs in elementary school settings and can impact students’ psychological and social development, as well as their academic performance. Repeated bullying can lower self-confidence, cause fear, and hinder children’s character development. This study aims to describe the implementation of the “Stop Bullying” awareness campaign at the Kamus Gombak Utara Guidance Center (SB) in Malaysia, as well as to assess students’ understanding following the activity. The activity was conducted on February 6, 2026, involving 32 students. This study employed a qualitative descriptive method using direct observation, educational video screenings, discussions, and role-play simulations. The results indicated that students enthusiastically participated in the activity and demonstrated improved understanding of bullying, its types, impacts, and prevention methods. This activity also fostered empathy, social awareness, and the courage of students to report bullying incidents to teachers. This program is effective in building an anti-bullying culture and creating a safe and harmonious learning environment.